This text stands apart from other entries in the market for its ability to make the fundamentals of business understandable, functional, and relevant to students with little or business background. Gaspar et al. is the first cross-functionally authored text in the marketplace. Each author--a recognized authority in his field--brings his own expertise to the course while keeping the discussion focused and concise for introductory level students. Recognizing that contemporary business, regardless of where it is conducted, will be heavily influenced by rapid globalization, advances in techlogy, and enforcement of ethical standards, the authors focus on these three hot button themes--Global Business, Techlogy and Business, and Ethics in Business--throughout the text. In addition, the strategies and operations of three major companies--DaimlerChrysler, McDonald's, and Sony--reflecting three dynamic regions of the world, i.e., Europe, North America, and Asia respectively, are also spotlighted throughout the text.
Dr. Julian Gaspar is the director of Texas A&M University's Center for International Business Education and Research (CIBER) and is responsible for internationalizing Mays Business School's academic programs and faculty research. As the director of one of America's 17 CIBER business schools, Dr. Gaspar's mission is to infuse and promote internationalization in business courses. He is the architect of institutionalizing internationalization in Mays business curriculum through international business course design and development, and implementation of overseas study programs. Dr. Gaspar teaches international finance and conducts study abroad programs with Mays students in China, Europe and India. Dr. Gaspar is an international economist by training, with three decades of international expertise in country risk analysis, project economic and financial analysis, and financial and industrial restructuring of emerging economies. His corporate experience stems from his years of work with Bank of America in Tokyo and San Francisco, where he conducted country risk analysis and researched and analyzed debt problems of developing countries. During his tenure as an international economist with the World Bank Group in Washington, DC, Dr. Gaspar worked on analyzing investment projects in Asia and designing financial and industrial restructuring programs for Poland and Cyprus. Dr. Gaspar received his PhD in international and monetary economics from Georgetown University, an MBA from Indiana University, and a BS degree in Chemical Engineering from the University of Madras, India. Dr. Gaspar consults with the U.S. Department of State on business education reform in Central Asia and Russia. Dr. Gaspar is the lead author of two textbooks: Introduction to Business and Introduction to Global Business. Professor Bierman does research and writing in the areas of strategic management and human resource management, with particular emphasis on topics related to corporate governance and professional service firms. Earlier in his career he held positions in the federal government at the EEOC, the U.S. Department of Labor and the U.S. International Trade Commission. Dr. Arreola-Risa is an associate professor in the Information & Operations Management Department, Mays Business School, Texas A&M University. He received his BS degree in industrial and systems engineering from Monterrey Institute of Technology (ITESM) in Mexico, his MS in industrial engineering from Georgia Institute of Technology, and his MS and PhD in operations management from Stanford University. Prior to joining Texas A&M University, Dr. Arreola-Risa worked as a production and inventory control analyst at a manufacturing firm, and later he taught at ITESM and at the University of Washington in Seattle. His primary research, teaching, and consulting interests are in production-inventory systems as well as in service operations, with emphasis on enterprise resource planning, supply-chain management, and health care systems management. He currently teaches undergraduate, masters, and doctoral courses, and is the director of the Supply Chain Consortium at Texas A&M University. He has lectured in executive education programs, has consulted for numerous companies in the U.S. and abroad, and is a member of the St. Joseph Health System Board of Trustees. Dr. Arreola-Risa is a member of the Decision Sciences Institute, the Institute of Industrial Engineers, the Production and Operations Management Society, and the Institute for Operations Research and the Management Sciences. Some of his research can be found in the academic journals Decision Sciences, European Journal of Operational Research, IIE Transactions, Management Science, Naval Research Logistics, and Production and Operations Management. He is the co-author of the textbooks Linear Programming: An Introduction to Quantitative Decision Making (Thomson Learning Inc., 2003) and Introduction to Business (Houghton Mifflin Company, 2006). P
Antonio Arreola-Risa, James W. Kolari, Julian E. Gaspar, L. Smith, Leonard Bierman, Richard T. Hise