Building on the success of their previous book, The Oz Principle, Conrs and Smith explore the direct link between a company s culture and the results it produces. Journey To The Emerald City details a clear road map for Accelerating the Cultural Transition in which people focus on achieving the results critical to a company s future. Conrs and Smith provide a program to transform entrenched patterns into potent new ways of being and doing. Getting to the core of why people work as they do is a dynamic process demanding that leaders take control of the culture to create experiences that foster beliefs, that drive actions, that produce the ultimate competitive advantage. Filled with success stories, Conrs and Smith introduce a step-by-step model to help people at any level of the organization take action that will alter the culture s belief system in order to produce the desired results.