More than a cream, more than a serum, the most precious metal on earth now empowers your most precious asset, the delicate skin around your eyes. Cellular Eye Cream Platinum Rare contains colloidal platinum, which helps to increase moisture retention, shield the skin from external damage, and allow the skin to absorb nutrients at optimum levels. Cellular Eye Cream Platinum Rare is the perfect solution to a lifted, brightened and luminous eye area for a radiant look beyond expectations. Benefits: Brightens and minimizes under-eye darkness Tightens and lifts while reducing under-eye puffiness with a natural tensing agent Gives instant luminosity for a radiant look Balances skin for optimal nutrient delivery while decelerating skin aging Apply in the morning and/or in the evening. Dot under eye and smooth gently with fingertips from outer corner to inner corner. May be extended from outer corner of eye to hairline. The cream will melt into a serum consistency upon application.