LEADING WITH PURPOSE provides a set of proven solutions for this challenge, enabling CEOs to engage, empower and encourage all their people to take ownership of their job and clearly understand the key role each of them play in achieving the company's success. The core tool in this book is the one page plan, which is literally a brilliant strategic planning tool that that is laid out in terse statements on a single page such that every single person in the company can see and understand it. The book shows CEOs and executives how to put together an effective, powerful one page plan according to a specific sequence of items. What's even better is that the book's one page plan coordinates with the Leading with Purpose online platform (www.leadwithpurpose.com) to which all readers get a free one-month trial. This main section of the book is filled with many case histories illustrating the benefits of preparing, using and sharing the company's one-page plan with every single employee. What becomes absolutely clear is that this new form of strategic planning is highly effective at literally getting everyone on the same page, sharing the CEOs vision and understanding the company's mission, its values and its long-term and short-term goals - in other words, the company's purpose for being. In Part 2, Marc provides 7 critical principles about leadership that help readers implement their one page plan with the utmost success. Based on his 25+ years of leadership experience as a Navy submarine officer, business consultant and turnaround CEO, Koehler provides deep insights into the factors that truly motivate people to care about their jobs: wanting to belong to something bigger than themselves and making a difference in the world.