Now in its fourth edition, Ivan Png's Managerial Ecomics has been extensively revised with : * a completely new introductory chapter emphasizing decision-making and behavioral biases * intensive application to current issues including the sub-prime financial crisis and global competition * streamlined presentation focusing on the ecomics that managers need to kw. As always, the text presents the key concepts of micro-ecomics intuitively, without requiring any sophisticated mathematics. Throughout, it emphasizes actual management application, and links to other functions including marketing and finance. The new fourth edition is updated with fresh up-to-date discussion questions from all over the world and enhanced with detailed instructor supplements. It is an ideal text for any course focusing on the practical application of micro-ecomic principles to management. Truly useful ecomics for managers. An accompanying website, featuring a wealth of supplementary material, is available at http://www.comp.nus.edu.sg/~ipng/ed4.htm
Ivan Png is the Lim Kim San Professor in the School of Business and Professor of Economics and Information Systems at the National University of Singapore. Previously, Dr. Png was a faculty member at the Anderson School, University of California, Los Angeles (1985-96) and the Hong Kong University of Science & Technology (1993-96). He is the author of Managerial Economics, which has been published in multiple editions and adapted into Chinese (traditional and simplified characters) and Korean. He received the NUS-UCLA Executive MBA Teaching Excellence Award, 2008. Dr Png is an independent director of Healthway Medical Corporation Ltd. He was a nominated MP (10th Parliament of Singapore), 2005-06, member of the Trustworthy Computing Academic Advisory Board, Microsoft Corporation, 2006-10, and an independent director of Hyflux Water Trust Management Pte Ltd, 2007-2011.
Taylor & Francis Ltd
Date of Publication
Economics: Textbooks & Study Guides
Place of Publication
Country of Publication
90 black & white illustrations, 50 black & white tables