A core text for undergraduate/graduate-level courses in Management of Techlogy; a supplementary text for MIS courses and Strategy electives. The first text to provide an integrated, strategic view of management of techlogy, this theory/practice volume addresses the contemporary challenges general managers face today-e.g., globalization, time compression, techlogy integration-and explores several strategic approaches for dealing with them, from both a managerial and ecomic viewpoint. Several integrative themes-T-M matrix, environmental drivers, process of decision making, competitive versus collaborative approaches, and value creation-are followed throughout.
Key Features
Author(s)
V.K. Narayanan
Publisher
Pearson Education (US)
Date of Publication
09/08/2000
Language
English
Format
Hardback
ISBN-10
0130305065
ISBN-13
9780130305060
Subject
Management Techniques: Professional
Publication Data
Place of Publication
Upper Saddle River
Country of Publication
United States
Imprint
Prentice Hall
Dimensions
Weight
857 g
Width
178 mm
Height
240 mm
Spine
300 mm
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