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Marketing Management: Concepts, Cases, Challenges and Trends by Madabusi Govindarajan (Paperback, 2007)

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By Madabusi Govindarajan. Author Madabusi Govindarajan. There is a series of chapter vignettes on contemporary issues in marketing. Subtitle Concepts, Cases, Challenges and Trends. Preface.; 1. Understanding the Basics of Marketing.; 2.