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About this product
- DescriptionStay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and w is available with mymarketinglab--Pearson's online tutorial and assessment platform.
- Author(s)Kevin Lane Keller,Philip Kotler
- PublisherPearson Education (US)
- Date of Publication08/02/2011
- SubjectBusiness, Accounting & Vocational: Textbooks & Study Guides
- Place of PublicationUpper Saddle River
- Country of PublicationUnited States
- ImprintPrentice Hall
- Out-of-print date05/05/2015
- Content Noteblack & white illustrations, colour illustrations, colour tables, figures
- Weight1660 g
- Width216 mm
- Height276 mm
- Spine30 mm
- Edition Statement14th Revised edition
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