Marketing Metrics: The Manager's Guide to Measuring Marketing Performance by Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Paul W. Farris (Hardback, 2015)

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The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. It's a book I keep handy on my shelf and refer to frequently.