Marketing: Planning and Strategy by Cengage Learning Australia (Mixed media product, 2011)
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About this product
- DescriptionWhile retaining its analytical approach and managerial orientation, this first Asia-Pacific edition of Jain and Haleyâs renowned text Marketing: Planning and Strategy is strengthened by the integration of a strategy implementation focus. Having a strong practical orientation, the text incorporates the relation of theory to practice as well as a critical aspect through questioning assumptions and learning through success and failures.
- PublisherCengage Learning Australia
- Date of Publication01/11/2011
- FormatMixed media product
- SubjectBusiness, Accounting & Vocational: Textbooks & Study Guides
- Place of PublicationSouth Melbourne
- Country of PublicationAustralia
- ImprintCengage Learning Australia
- Edition StatementNew edition
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