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About this product
- DescriptionBuilding on the ermous success of previous editions, this best-selling text has been updated and revised, and continues to provide an up-to-date and student-friendly introduction to marketing. Marketing principles are explained in the context of organisations, business management practice and the changing business environment. Examples and short case studies are used to bring the subject to life, emphasising the practical aspects of the subject as well as the concepts.
- Author(s)Al Halborg,Caroline Ross,Dennis Adcock,etc.
- PublisherPearson Education Limited
- Date of Publication27/04/2001
- SubjectBusiness, Accounting & Vocational: Textbooks & Study Guides
- Place of PublicationHarlow
- Country of PublicationUnited Kingdom
- ImprintFinancial Times Prentice Hall
- Content Notecolour illustrations
- Weight1465 g
- Width189 mm
- Height245 mm
- Spine29 mm
- Edition Statement4th Revised edition
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