Tailor-made for TAFE, this second edition is a practical, student- friendly text, revised to reflect modern marketing practice. Covers marketing information systems, consumer privacy and the impact of the internet as well as tackling the nuts and bolts of market research. Special Price $61.00 (Textbook Promo) valid until 31/05/05.
McGraw-Hill Education - Europe
Date of Publication
Business, Accounting & Vocational: Textbooks & Study Guides