Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.
Bonita M. Kolb is Associate Professor of Business Administration at Lycoming College, USA
Bonita M. Kolb
Taylor & Francis Ltd
Date of Publication
Sales & Marketing
Mastering Management in the Creative and Cultural Industries