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Marketing: The Core by John McDonnell, Robert Rugimbana, Michel Rod, Tony Garrett, Roger A. Kerin, Steven W. Hartley, Julian de Meyrick, William Rudelius (Paperback, 2007)

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Publisher: McGraw-Hill Education / Australia. These resources amongst others for both lecturers and students can be find on the Online Learning Centre. The highly successfulKerin, Marketing: The Core was first published in the US in 2003.