Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the vice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.
Carol Smallwood is the author or editor of numerous books and journal articles. A Michigan resident, her experience includes school, public and special libraries. Vera Gubnitskaia is a reference librarian at Valencia College, Winter Park, Florida. She has worked in public and academic libraries in Russia and the United States, and has delivered presentations at Florida Library Association and Florida Literacy conferences. Kerol Harrod, Denton, Texas, librarian, is the creator, writer and co-producer for the children's television show Library Larry's Big Day.