Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are kwn as leading marketing educators and their book, a global phemen, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
James C. Makens, John T. Bowen, Philip Kotler
Pearson Education (US)
Date of Publication
Business, Accounting & Vocational: Textbooks & Study Guides