Marketing from the Trenches is a must read for every retail business owner, manager, and entrepreneur. Through anecdotes, real-life experiences, and documented growth trends, the book reveals to the reader proven methods that will grow their business. The increasing endorsements are a testament to the author's growing list of followers. The author's three P s are far more relevant than the scholastic marketing model's four P s, most especially for those in retail operations. The writing style is casual with an ever present tongue-in-cheek sense of humor that won't allow the reader to put the book down.