Mastering Online Marketing: 12 World Class Strategies That Cut Through the Hype and Make Real Money on the Internet by Mary Eule Scarborough, Mitch Meyerson (Paperback, 2008)

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This book shows them how to succeed in grabbing their piece of the e-commerce pie. Hundreds of proven strategic and tactics, as well as dozens of time-saving web resources, help you jumpstart the process.