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About this product
- DescriptionAfter the Civil War ended, Edmund McIlhenny, an ambitious and tenacious Louisiana businessman, found himself with few prospects. The South's ecomy in ruins and his millions of dollars in Confederacy currency worthless, he had choice but to return with his wife, Mary, to her family home in Avery Island, a former sugar plantation destroyed by Union soldiers. To McIlhenny's surprise, however, the hot peppers he had planted before being forced off the island had flourished. Desperate for money, he chopped up the peppers, combined them with salt and vinegar, and produced the first batch of hot pepper sauce. He called it Tabasco.Former BusinessWeek editor Jeffrey Rothfeder tells how, from a simple idea--the outgrowth of three peppers planted on an isolated island on the Gulf of Mexico--a secretive family business emerged that would produce one of the best-kwn brands in the world. In short order, McIlhenny's descendants would turn Tabasco into a gold mine, making it as ubiquitous as Coke, Kodak, and Kleenex: an icon of pop culture. The McIlhenny Company, still run by a family of matchless characters who believe in a rigid code of family loyalty, clings to tradition and the old ways of doing business.
- Author BiographyJeffrey Rothfeder is a former editor for BusinessWeek and a national news editor at Bloomberg News. He is the author of the award-winning Privacy for Sale and Every Drop for Sale, and coauthor of The People vs. Big Tobacco. He has reported on water issues for national newspapers and has appeared on national television shows, including The Oprah Winfrey Show, Today, and 20/20. Rothfeder lives in Plainsboro, New Jersey. Norman Dietz is a writer, an actor, and a solo performer. Since 1962, he has toured coast to coast, presenting his work before audiences all over the United States and Canada. He is the author of the comic novel Nailing It, as well as Fables & Vaudevilles & Plays and The Lifeguard and the Mermaid, collections of his work for the stage. Norman has also performed frequently on radio and television, and he has recorded over 150 audiobooks, many of which have earned him awards from AudioFile magazine, the ALA, and Publishers Weekly. Additionally, AudioFile named Norman one of the Best Voices of the Century. He lives in Lancaster, Pennsylvania.
- Author(s)Jeffrey Rothfeder
- PublisherTantor Media, Inc
- Date of Publication01/11/2007
- SubjectManagement & Business: General
- Place of PublicationOld Saybrook, CT
- Country of PublicationUnited States
- ImprintTantor Media, Inc
- Out-of-print date04/02/2017
- Weight162 g
- Width172 mm
- Height165 mm
- Spine24 mm
- Narrator(s)Norman Dietz
- Format DetailsCD standard audio format
- Running Time600
- Edition StatementLibrary ed
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