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McLuhan Misunderstood: Setting the Record Straight by Robert K. Logan (Paperback, 2013)

The past two decades, beginning with the public's use of the Internet in 1994 and continuing with the emergence of tebook computers, smart phones, tablets, e-readers, blogs, wikis, Twitter, and social media, has seen the most rapid evolution of communications and its impact on every aspect of society from commerce to education and from culture to government. Digital media are impacting every aspect of our lives, but they are more in control of us than we are of them. The ideas of Marshall McLuhan, scholar, social critic, literary critic, poet, and artist, can provide the kind of guidance we need, but sadly he is misunderstood by most. This book posits that McLuhan holds the key to our understanding of the new digital media. Marshall McLuhan was one of the most influential thinkers of the twentieth century. This book will set the record straight and provide a guide to and insights into the thinking of Marshall McLuhan. This book is the medium and Marshall is the message.

Place of Publication
Toronto
Author Biography
Robert K. Logan, PhD is professor emeritus of physics at the University of Toronto, fellow of St. Michael's College, and chief scientist at the sLab, OCAD University. He collaborated and published with Marshall McLuhan between 1974 to 1980. He is the author of a dozen books including one coauthored with McLuhan, The Future of the Library: An Old Figure in a New Ground as well as The Alphabet Effect (1984, 2004), The Sixth Language (2000, 2004), Understanding New Media (2011), and What Is Information? (2013).
Date of Publication
24/09/2013
Country of Publication
Canada

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