Meatonomics: How the Rigged Economics of the Meat and Dairy Industries are Encouraging You to Consume Way More Than You Should-and How to Eat Better, Live Longer, and Spend Smarter by David Robinson Simon (Paperback, 2013)
According to the conventional wisdom, factors like taste, dietary beliefs and cultural traditions drive our decisions to buy animal foods. But the reality is that price plays a huge role in our eating choices as well. The alarming result of consumers watching their purse strings so carefully is that meat producers, who work hard to keep prices artificially low, are heavily responsible for driving demand. MEATONOMICS is the first book to fully explore the murky ecomics underlying animal food production and its revelations are shocking. Like Freakomics, it demonstrates how seemingly bizarre ecomic forces impact our everyday lives - how we're all subject to incentives matter how counter-intuitive they may appear. A persuasive manifesto, MEATONOMICS proposes concrete changes in social and tax policy that will help consumers save money, lose weight, improve health and protect animals and the planet from abuse.
David Robinson Simon is a prominent advocate for sustainable consumption and frequently speaks at conferences, civic groups and legislative bodies in and around Orange County, CA. As the founder of both the public-speaking club Verbal Vegans and the social networking group Orange County Vegan Drinks, he's one of the better-known spokespersons for veganism in Southern California.