How does the Internet affect the supply of information-based entertainment and cultural goods? Why do telephone companies have peak and off-peak prices for long-distance calls? Why is broadcasting-but t newspaper publishing-usually regulated and sometimes subsidized? Media Ecomics: Application of Ecomics to New and Traditional Media provides a thorough foundation of the microecomic principles and concepts needed to understand media industries and issues in the converging media environment. Media Ecomics differs from ordinary media ecomic texts by taking a conceptual approach to ecomic issues. As the book progresses through ecomic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Ecomics emphasizes ecomic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing techlogies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment. Key Features: - Chapter opening vignettes introduce the issues analyzed in each chapter - Concise definitions of key terms for a clear understanding of basic microecomic and managerial ecomic concepts - Examples from media industries in a variety of countries including the United States, Canada, the United Kingdom, and Australia - A concept-driven approach enabling a longer shelf-life as techlogies, structures, and revenues change - A recognition of the reality of convergence and consolidation in media industries rather than addressing each media outlet individually. Media Ecomics assumes prior background in ecomics and is designed for undergraduate and graduate students studying media ecomics and media industries. The book is an ideal text for public policy and the media or media and society courses with an ecomic perspective in Media Studies, Communication, Business, Journalism, Film Studies, Political Studies, and Ecomics programs.
Adam Finn, Colin George Hoskins, Stewart M. McFayden