This volume provides a comprehensive survey of the problems and possibilities of polling by media organizations in the 1990s and beyond. It addresses the influence of techlogy, the sources of error, the variability in poll results, and the impact of polls on reporters, the public and the state of American democracy.
Thomas E.Mann is a senior fellow in Governance Studies at the Brookings Institution, where he holds the W. Averell Harriman Chair. He is a frequent media commentator on American politics. Gary R. Orren is professor of public policy at the Kennedy School of Government at Harvard University and coauthor of The Electronic Commonwealth: The Impact of New Media Technologies on Democratic Politics (1988).