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Because techlogical change in broadcasting has enabled us to open up media markets, the shape of media and society has become increasingly global. Indeed, modern international media questions the very legitimacy of national communities and ideologies. This is a phemen whose greatest impact has been in Europe. These studies address the future of public service broadcasting and the power of national regulators to shape trans-national media relationships. The author takes an empirical approach to analyze these issues, exploring media and communication studies very much as a social science. Chapters focus on techlogical change and its impact upon cultural and political identities, and globalization, and cover: change in techlogical communications leading to loss of entry to national media markets; impact upon cultural and political identities through the media, particularly TV; role of the cultural industries in the New Ecomy ; and the effect of European integration upon national institutions - especially public service broadcasting.