Traditionally, tourism media has referred to the image of destinations constructed through media texts such as brochures and postcards, with increasing attention towards other mediascapes such as films and television. Yet, with prolific advancements in techlogies of media communication, such traditional formats have experienced a shift in the productive and consumptive practices through which they come into being. The possibilities of production and subsequent consumption are unequivocally changing the ways in which tourists imagine, understand and engage with destinations. This book therefore explores the role of tourism media and mediating practices in the development of n-linear processes of communication and understanding as both producers and consumers come together to negotiate the tourist experience. In varying ways it examines the emergent relationships and connections between media practices and tourism practices, everyday experiences and encounters of place. Collectively, the authors in this book address a range of media and techlogies from brochures, television, video and film to mediated virtual spaces, such as e-brochures, Internet cultures, social networks, and Google Earth. In doing so, the book highlights the continued significance of media in tourism contexts; recognising both traditional and newer techlogies, and the n-linear, continuous cycle of mediated representations and experiences.
Jo-Anne Lester, University of Brighton, UK and Caroline Scarles, University of Surrey, UK Caroline Scarles, Jo-Anne Lester, Noelle O'Connor, Sangkyun Kim, Karen Wilkes, Leon Hoffman, Robin Kearns, Susanna Curtin, Nicolai Scherle, Ralph Lessmeister, Kathryn Bell, Constantia Anastasiadou, Nikos Migas, Sue Beeton, Takayoshi Yamamura, Philip Seaton, Peter Robinson, Stephanie Merchant, Michael Salmond, Maltika Siripis, David Airey, Chris Lukinbeal, Ann Fletchall, Catherine Palmer.
Dr. Caroline Scarles
Taylor & Francis Ltd
Date of Publication
Current Developments in the Geographies of Leisure and Tourism