South Africa has just entered a new era of multicultural cooperation. But until w it has been dominated by a white, Afrikaner mirity, which must try to give up its deep-rooted ideology. This investigation looks into this ideology by means of the dominant metaphors used in four major newspapers. The study concludes that the metaphors Afrikaners live by are t those of apartheid, but rather those of a world of rural self-containment reflecting the 19th century rather than the 20th century experiences of the organisation of life, work, and society.
The Author: Rene Dirven now teaches English linguistics and applied linguistics at the Gerhard Mercator University of Duisburg, but until 1985 at the University of Trier. There and also in Duisburg he organised annual linguistic symposia, where he brought together American and European researchers on metaphor and cognitive linguistics. In 1989 he set up a research programme geared towards Africa; i.e. LiCCA (Languages in Contact and Conflict in Africa).
Peter Lang GmbH
Date of Publication
Duisburg Papers on Research in Language and Culture