Millennial Makeover: Myspace, You Tube, and the Future of American Politics by Michael D. Hais, Morley Winograd (Hardback, 2008)
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- DescriptionIt happens in America every four decades and it is about to happen again. America's demand for change in the 2008 election will cause ather of our country's periodic political makeovers. This realignment, like all others before it, will result from the coming of age of a new generation of young Americans - the Millennial Generation - and the full emergence of the Internet-based communications techlogy that this generation uses so well. Beginning in 2008, almost everything about American politics and government will transform - voting patterns, the fortunes of the two political parties, the issues that engage the nation, and our government and its public policy.Building on the seminal work of previous generational theorists, Morley Wigrad and Michael D. Hais demonstrate and describe, for the first time, the two types of realignments - idealist and civic - that have alternated with one ather throughout the nation's history. Based on these patterns, Wigrad and Hais predict that the next realignment will be very different from the last one that occurred in 1968. Idealist realignments, like the one put into motion forty years ago by the Baby Boomer Generation, produce, among other things, a political emphasis on divisive social issues and governmental gridlock. Civic realignments, like the one that is coming, and the one produced by the famous GI or Greatest Generation in the 1930s, by contrast, tend to produce societal unity, increased attention to and successful resolution of basic ecomic and foreign policy issues, and institution-building.The authors detail the contours and causes of the country's five previous political makeovers, before delving deeply into the generational and techlogical trends that will shape the next. The book's final section forecasts the impact of the Millennial Makeover on the elections, issues, and public policies that will characterize America's politics in the decades ahead.
- Author BiographyMorley Winograd (left) is the executive director of the Center for Telecom Management at the University of Southern California's Marshall School of Business. He served as a senior policy advisor to Vice President Al Gore during the second term of President Bill Clinton's administration. Michael D. Hais (right) is retired as the vice president of entertainment research at the communications research firm, Frank N. Magid Associates.
- Author(s)Michael D. Hais,Morley Winograd
- PublisherRutgers University Press
- Date of Publication15/04/2008
- SubjectPolitics: General & Reference
- Place of PublicationNew Brunswick, NJ
- Country of PublicationUnited States
- ImprintRutgers University Press
- Content Noteblack & white illustrations
- Weight649 g
- Width152 mm
- Height229 mm
- Spine22 mm
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