This volume includes the full proceedings from the 1987 Mirity Marketing Congress held in Greensboro, North Carolina under the theme Mirity Marketing: Issues and Prospects. It provides a variety of quality research in the field of mirity marketing in order to assimilate and enhance kwledge of marketing practices for mirity enterprises. It includes papers on various topics in mirity marketing including advertising, promotion and consumer behaviour. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phemena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Springer International Publishing AG
Date of Publication
English & English
Sales & Marketing
Developments in Marketing Science: Proceedings of the Academy of Marketing Science