Moe Manifesto: The History and Evolution of a Japanese Pop Culture Phenomenon by Patrick W. Galbraith (Paperback, 2014)

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MOE is a huge cultural phenomenon and one of the driving forces behind the enormous success of Japanese anime and manga--not just in Japan now, but throughout the world. These fans have a powerful desire to protect and nurture the young, beautiful and innocent characters they adore--like Sagisawa Moe inDinosaur Planet and Tomoe Hotaru inSailor Moon.
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