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Famous for her avant-garde outfits, over-the-top performances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies ather achievement: her wildly successful strategy for attracting and keeping insanely loyal fans. She's one of the most popular social media voices in the world with more than 33 million Twitter followers and 55 million Facebook fans. And she got there by methodically building a grassroots base of what she calls her Little Monsters - passionate fans who look to her t just for music but also for joy, inspiration, and a sense of community.
Jackie Huba is the coauthor of two acclaimed books, Creating Customer Evangelists and Citizen Mar-keters. As an expert in marketing and social media, she is a sought-after keynote speaker, and she is coauthor of the Church of the Customer blog, one of the most popular business blogs. Her work has been featured in the Wall Street Journal, the New York Times, Business-Week, and Advertising Age. She lives in Austin, Texas.
Penguin Books Ltd
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Management & Business: General
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black & white illustrations, black & white line drawings, figures