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About this product
- DescriptionGain a lifetime of experience from the inventor of test marketing and coupon sampling - Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
- Author BiographyMcGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
- Author(s)Claude C. Hopkins
- PublisherNTC Publishing Group,U.S.
- Date of Publication01/01/1966
- SubjectBiography: Business
- Place of PublicationLincolnwood
- Country of PublicationUnited States
- ImprintNTC Publishing Group,U.S.
- Content Noteblack & white illustrations
- Weight505 g
- Width152 mm
- Height228 mm
- Spine23 mm
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