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- DescriptionFrom nuclear power to gene therapy to the automobile, history shows that it is useful to encourage and facilitate public discussion about new techlogies and their potential dangers. Part of the series Perspectives in Natechlogy, Natechlogy and the Public: Risk Perception and Risk Communication assesses results from focus groups, interviews, and other resources to provide a more nuanced understanding of how n-experts perceive natechlogy and what they expect from it. Includes a series of special essays by social scientists and humanities scholars who have studied natechlogy and society from different perspectives Assessing how ordinary people form opinions about new techlogies and their adoption, this book addresses the role of media messages and pre-existing values in this process, as well as how risks can become either amplified or weakened along the way as a result of social mechanisms. Using solid theory and research to back presented concepts on risk perception and communication, the author discusses the potential for using informed consent, labels, and other types of consumer warnings that have proved to be effective in areas other than na. An in-depth investigation into the concept of mass communication practices, this book explores the paradox of why, despite its appeal and promise, public engagement has had only limited success in the dialogue on natechlogy. Aimed at finding solutions, the book's resulting conclusions are considered in the context of broader issues. These include how society makes up its collective mind about techlogy adoption and all the profound questions this raises, in terms of democratic theory.
- Author BiographySusanna Priest has been active in research concerning popular perspectives on emerging technologies such as biotechnology, nanotechnology, and synthetic biology since the 1980s. She is editor of Science Communication: Linking Theory and Practice, a leading journal in its field, author or editor of three books, and author or co-author of dozens of book chapters, journal articles, and reports about public responses to science and technology. Her work on nanotechnology public perception has been supported by several National Science Foundation grants. She is presently Professor of Journalism and Media Studies at the University of Nevada, Las Vegas.
- Author(s)Susanna Hornig Priest
- PublisherTaylor & Francis Inc
- Date of Publication12/09/2011
- SubjectEngineering & Technology: Textbooks & Study Guides
- Series TitlePerspectives in Nanotechnology
- Series Part/Volume Number6
- Place of PublicationBosa Roca
- Country of PublicationUnited States
- ImprintCRC Press Inc
- Content Note1 black & white illustrations
- Weight294 g
- Width152 mm
- Height229 mm
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