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- DescriptionThe political campaign is one of the most important organizations in a democracy, and whether issue or candidate specific, it is one of the least understood organizations in contemporary political life. This book is a critical assessment of the role that information techlogies have come to play in contemporary campaigns. With evidence from ethgraphic immersion, survey data, and social network analysis, Howard examines the evolving act of political campaigning and the changing organization of political campaigns over the last five election cycles, from 1996 to 2004. Over this time, both grassroots and elite political campaigns have gone online, built multimedia strategies, and constructed complex relational databases. The contemporary political campaign adopts digital techlogies that improve reach and fundraising, and at the same time adapts their organizational behavior. The new system of producing political culture has immense implications for the meaning of citizenship and the basis of representation.
- Author BiographyPhilip N. Howard is an assistant professor in the Communications Department at the University of Washington. He has published an edited collection with Steve Jones entitled Society Online: The Internet in Context (2003) as well as articles in New Media & Society, American Behavioral Scientist and the Annals of the American Academy of Political and Social Science. Howard has worked as a consultant to the World Resources Institute, the Canadian International Development Agency, and has served on the advisory board of the Survey 2000 and Survey 2001 Projects.
- PrizesWinner of International Communication Association Outstanding Book Award 2008 and American Sociological Association Communication and Information Technologies Section Book Award 2006.
- Author(s)Philip N. Howard
- PublisherCambridge University Press
- Date of Publication17/10/2005
- SubjectPolitics: General & Reference
- Series TitleCommunication, Society and Politics
- Place of PublicationCambridge
- Country of PublicationUnited Kingdom
- ImprintCambridge University Press
- Content Note10 tables
- Weight390 g
- Width152 mm
- Height228 mm
- Spine16 mm
- Series Edited byW. Lance Bennett,Robert M. Entman
- Format DetailsTrade paperback (US)
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