Nonprofit Marketing Best Practices by John J. Burnett (Hardcover, 2007)

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What does it take to successfully market your nonprofit organization?. How can you court donors, get the word out to those who need your services most, and expand your nonprofits' influence?. These assorted marketing areas and their competitive strengths and weaknesses are defined and explained with a focus on how to best "mix" marketing tools in a tactical, integrated plan.