Nudge: Improving Decisions About Health, Wealth and Happiness by Richard H. Thaler, Cass R. Sunstein (Paperback, 2009)
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"Nudge" is about choices - how we make them and how we can make better ones. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible choice architecture can successfully nudge people towards the best decisions without restricting their freedom of choice.
