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Observing the User Experience: A Practitioner's Guide to User Research aims to bridge the gap between what digital companies think they kw about their users and the actual user experience. Individuals engaged in digital product and service development often fail to conduct user research. The book presents concepts and techniques to provide an understanding of how people experience products and services. The techniques are drawn from the worlds of human-computer interaction, marketing, and social sciences. The book is organized into three parts. Part I discusses the benefits of end-user research and the ways it fits into the development of useful, desirable, and successful products. Part II presents techniques for understanding people's needs, desires, and abilities. Part III explains the communication and application of research results. It suggests ways to sell companies and explains how user-centered design can make companies more efficient and profitable. This book is meant for people involved with their products' user experience, including program managers, designers, marketing managers, information architects, programmers, consultants, and investors.
Elizabeth Goodman is a PhD candidate at the UC Berkeley's School of Information. Her writing, design and research focus on interaction design for mobile and ubiquitous computing. She has also been a part of exploratory research teams at Intel, Fuji-Xerox, and Yahoo!. Elizabeth has a masters degree in interaction design fromNew York University, and is a National Science Foundation Graduate Fellow and an Intel PhD Fellow. Mike Kuniavsky is a user experience designer, researcher and author. A twenty-year veteran of digital product development, Mike is a consultant and the co-founder of several user experience centered companies: ThingM manufactures products for ubiquitous computing and the Internet of Things; Adaptive Path is a well-known design consultancy. He is also the founder and organizer of Sketching in Hardware, an annual summit on the future of tools for digital product user experience design for leading technology developers, designers and educators. Mike frequently writes and speaks on digital product and service design, and works with product development groups in both large companies and startups. His most recent book is Smart Things: Ubiquitous Computing User Experience Design. Andrea Moed believes that research is essential in designing to support human relationships. She has been a design researcher and strategist for over 15 years, observing users of websites, phones and other mobile devices, museums, retail environments and educational and business software. She is currently the Staff User Researcher at Inflection, a technology company working to democratize access to public records. Andrea has master's degrees from the Interactive Telecommunications Program at New York University and the UC Berkeley School of Information, and has taught at the Parsons School of Design in New York. Her writing on design and technology has appeared in a variety of publications.