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How did a 75-year old actor from Star Trek become a social media juggernaut? Why does everything he posts spread like wildfire across the ether, with tens or even hundreds of thousands of likes and shares? And what can other sites, celebrities and companies do to attain his stratospheric engagement levels, which hover or top 100 percent while theirs languish in the single digits? Read about George Takei's meteoric rise and dominance of the Internet in Oh Myyy (There Goes the Internet). In this groundbreaking, hilarious and informative book, Takei recounts his experiences on platforms such as Twitter, YouTube and Facebook, where fans and pundits alike have crowned him King. He muses about everything from the nature of viral sharing, to the taming of Internet trolls, to why Yoda, bacon and cats are such popular memes. Takei isn't afraid to tell it likes he sees it, and to engage the reader just as he does his legions of fans. Both provokingly thoughtful and wickedly funny, Oh Myyy! captures and comments upon the quirky nature of our plugged-in culture. With Takei's conversational yet authoritative style, peppered with some of his favorite images from the web, readers should be prepared to LOL, even as they can't help but hear his words in their heads in that unmistakable, deep bass.
George Hosato Takei (April 20, 1937) is an American actor and author, best known for his role as Hikaru Sulu, helmsman of the USS Enterprise in the television series Star Trek. He also portrayed the character in 6 Star Trek feature films and in an episode of Star Trek: Voyager. He is a proponent of gay rights and active in state and local politics as well as continuing his acting career. He has won several awards and accolades in his work on human rights and Japanese-American relations, including his work with the Japanese American National Museum.