Osobennosti Vizualizatsii Traditsionnykh Tsennostey V Reklame Knr by Belyaeva Anastasiya (Paperback / softback, 2014)

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(V ney proanalizirovana reklamnaya produktsiya raznykh tovarov v KNR, vyyavleny ee osnovnaya spetsifika, a takzhe osnovnye otlichiya ot zapadnoy TV-reklamy. Na osnove provedennogo issledovaniya avtorom predlagaetsya vydelit' tri tipa reklamy v Kitae: 1) perevod zapadnoy reklamy; 2) natsional'naya reklama kitayskikh tovarov na zapadnyy maner; 3)natsional'naya reklama kitayskikh tovarov.
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