This book is designed to share real entrepreneurial business experience. Included will be both long and short cases and a corresponding website. The goad is to provide a more complete understanding of the textual material and make the book as interactive as possible, encouraging internet research and study.
Jack M. Kaplan is an adjunct professor of Entrepreneurial Studies at Columbia University Business School. He has taught entrepreneurial courses on launching new ventures, entrepreneurship and technology, and the entrepreneurial manager. During his career, Mr. Kaplan started and managed three successful companies concentrating in smart card technology, healthcare information systems, and loyalty marketing programs. he is president of Datamark Technologies, Inc., an entrepreneurial business venture engaged in electronic gift card and loyalty marketing programs. Mr. Kaplan has also conducted courses for many Fortune 500 companies, including Aetna Insurance Company, Panasonic Global sales Group, and Johnson & Johnson in New Product Strategies. He is a judge for the Ernst & Young Entrepreneur of the Year Award Program in New York, and he has appeared on the Arts & Entertainment channel's Biography, CNN , and CNBC. Mr. Kaplan is the author of Getting Started in Entrepreneurship (2001) also published by John Wiley & Sons and Smart Cards: The Global Information Passport (International Thomson Computer Press, 1996). He is a graduate of the University of Colorado and received his M.B.A. from the City University of New York.