Persuading Aristotle: the Timeless Art of Persuasion in Business, Negotiaton and the Media: The Timeless Secrets of Breakthrough Communication by Peter Thompson (Paperback, 1998)

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Hugh Mackay, Author of The Good Listener 'As soon as you move one step up from the bottom, your effectiveness depends on your ability to reach others through the spoken and written word.'. Peter Drucker In the information age, where the contest of ideas is paramount, being able to get others to accept your idea is what counts between success and failure.