A must have for anyone writing to sell anything, online or offline.
A great book for anyone who has an interest in writing compelling copy that sells. It is a must for all eBayers who want to increase their conversion rates, all internet marketers who write their own copy, and for small business owners who want to do their marketting and sales copy inhouse. It breaks Phrases down into easy to use and very useful categories. For example, categorys include: * The choice is yours phrases * Credibility phrases * Guarantee phrases * New and improved phrases And the list goes on and on. Overall 10/10 from me, and a must for anyone writing words to sell.