Playfully Rigid: Swiss Architecture, Graphic Design, Product Design 1950-2006 by Claude Lichtenstein (Hardback, 2006)

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It must take a particular stance toward prosperity, even toward excess. Clarity and a systematic approach are parts of this stance, as is the designer's ability to endow objects with "esprit". Ingenuity and clarity are the two poles of a field of tension that produces an impression of ease and authority.
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