Pricing a product or service can make or break a small business. It's essential to use a good pricing strategy to ensure the products or services appeal to customers and that the company is profitable - it's t always as simple as the lowest price wins. Pricing Strategies for Small Business covers a wide variety of strategies, and helps readers determine which ones are best for their business. It explains how forces within a business environment such as competitors, suppliers, and availability of substitute products can affect pricing. Other topics covered include psychological pricing, price skimming, penetration pricing, cost-plus markup strategies, and multiple unit pricing.This will become an invaluable reference resource for anyone wanting to dramatically improve the bottom line for their SME.
Andrew Gregson has more than 25 years experience as a senior manager, consultant, and business owner. He has worked in the wholesale, distribution, manufacturing, and service sectors.