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Pricing on Purpose: Creating and Capturing Value by Ronald J. Baker (Hardcover, 2006)
AU $195.00
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Reed Holden, founder, Holden Advisors Corp., coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition "With Pricing on Purpose, Ron Baker had made an enormous contribution to the better understanding of pricing that will be accessible to anyone who wants to learn.