A compilation of the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. The book adopts a decision-orientated approach, starting with a situation analysis and leading through a heuristic structure to the right combination of procurement tools. A valuable tool for continual reference.
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Date of Publication
Sales & Marketing
Place of Publication
Country of Publication
Springer-Verlag Berlin and Heidelberg GmbH & Co. K