Product managers are the unsung heroes of the techlogy industry. They carry a significant load and seldom get the credit they deserve. You hear about rockstar programmers and meet sales people in their shiny suites and polished shoes, while product managers stay in the back. People seem to think (hope?) that a techlogy company could consist of engineers building products, sales people selling them and pretty much thing in between. This fantasy of free and efficient information flow looks great on paper, but doesn't work in reality. This practical handbook will guide you through the roller coaster ride of the product life cycle. You will find it useful whether you are a product manager yourself or work with product management professionals. It's comprised of short and largely independent chapters, so you can read it in small portions or all at once. Each chapter deals with one aspect of product management and covers best practices and pitfalls to avoid. The sum total will give you a clear sense of how product management is done right. Product managers are the essential glue that holds everything together. Read this book and learn how to become one of the best.
Jay Harel is a product manager living and working in Silicon Valley. In the last twelve years he managed products in various markets including consumer internet, networking, and enterprise software. An engineer by training, Jay spent the early years of his career coding and leading engineering teams. He managed many a product life cycle and experienced the ups and downs of the journey.