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About this product
- DescriptionIn Production Culture, John Thornton Caldwell investigates the cultural practices and belief systems of Los Angeles-based film and video production workers: t only those in prestigious positions such as producers and directors but also many below-the-line laborers, including gaffers, editors, and camera operators. Caldwell analyzes the narratives and rituals through which workers make sense of their labor and critique the film and TV industry as well as the culture writ large. As a self-reflexive industry, Hollywood constantly exposes itself and its production processes to the public; workers' ideas about the industry are embedded in their daily practices and the media they create. Caldwell suggests ways that scholars might learn from the industry's habitual self-scrutiny. Drawing on interviews, observations of sets and workplaces, and analyses of TV shows, industry documents, ecomic data, and promotional materials, Caldwell shows how film and video workers function in a transformed, post-network industry. He chronicles how workers have responded to changes including media convergence, labor outsourcing, increasingly unstable labor and business relations, new production techlogies, corporate conglomeration, and the proliferation of user-generated content. He explores new struggles over authorship within collective creative endeavors, the way that branding and syndication have become central business strategies for networks, and the viral use of industrial self-reflexivity to motivate consumers through DVD bonus tracks, behind-the-scenes documentaries, and making-ofs. A significant, on-the-ground analysis of an industry in flux, Production Culture offers new ways of thinking about media production as a cultural activity.
- Author BiographyJohn Thornton Caldwell is Professor and Chair of Cinema and Media Studies at the University of California, Los Angeles. He is the author of Televisuality: Style, Crisis, and Authority in American Television; editor of Electronic Media and Technoculture; and coeditor of New Media: Theories and Practices of Digitextuality. He is the producer and director of the award-winning documentaries Rancho California (por favor) and Freak Street to Goa: Immigrants on the Rajpath.
- Author(s)John Thornton Caldwell
- PublisherDuke University Press
- Date of Publication25/03/2008
- SubjectFilm, TV & Radio
- Series TitleConsole-ing Passions
- Place of PublicationNorth Carolina
- Country of PublicationUnited States
- ImprintDuke University Press
- Content Note85 photographs, 5 tables
- Weight621 g
- Width3887 mm
- Height5817 mm
- Spine27 mm
- Format DetailsTrade paperback (US)
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