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Pubblicita Sociale: Dalla Paura All'ironia by Boscherini Francesca (Paperback, 2014)

About this product

About this product

Product Information

Il presente elaborato si concentra sugli strumenti della pubblicita sociale per attrarre e persuadere il pubblico. Si sviluppa in tre capitoli: il primo e una descrizione generale del concetto di pubblicita sociale, dalla nascita a chi realizza la comunicazione e quali linguaggi adopera; il secondo capitolo e una rassegna teorica dei modelli piu importanti sui quali si fondono gli studi che prendono in considerazione l'uso della paura e di altre emozioni nelle pubblicita sociali; infine il terzo capitolo e una raccolta di articoli che analizza come la paura, l'umorismo e altre emozioni riescano a persuadere il pubblico.

Product Identifiers

Publisher
Edizioni Accademiche Italiane
ISBN-13
9783639635065
eBay Product ID (ePID)
226713710

Product Key Features

Author
Boscherini Francesca
Publication Name
Pubblicita Sociale: Dalla Paura All'ironia
Format
Paperback
Language
Italian
Subject
Psychology
Publication Year
2014
Type
Textbook
Number of Pages
80 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
127g

Additional Product Features

Title_Author
Boscherini Francesca

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