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This major work surveys the historical roots, theoretical foundations, and rmative claims of 20th-century conceptualizations of public opinion. It reanalyzes leading traditions, such as those of Lippmann, Dewey, and Noelle-Neumann, and reinvents some unjustly igred ones, such as Toennies, Harrisson, and Wilson. The book critically examines popular modern research strategies such as polling and the 'spiral of silence' model and looks at the role of mass media in the formation and expression of public opinion.
Slavko Splichal is professor of mass communications and public opinion at the University of Ljubjana and director of the European Institute for Communication and Culture.
Rowman & Littlefield
Date of Publication
Politics: General & Reference
Critical Media Studies: Institutions, Politics, and Culture