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Public Relations: A Managerial Perspective by Danny Moss, Barbara DeSanto (Paperback, 2011)

About this product

About this product

Product Information

Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.

Product Identifiers

Publisher
Sage Publications Ltd
ISBN-10
0761948570
ISBN-13
9780761948575
eBay Product ID (ePID)
178034192

Product Key Features

Author
Barbara Desanto, Danny Moss
Format
Paperback
Language
English
Subject
Management & Business: General
Type
Textbook

Dimensions

Weight
885g
Height
232mm
Width
186mm

Additional Product Features

Place of Publication
London
Spine
28mm
Content Note
Black & White Illustrations, Black & White Tables, Figures
Date of Publication
15/12/2011
Genre
Management & Business: General
Country of Publication
United Kingdom

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